This campaign plan was created in my COM480 advertising agency class. The campaign plan was to make a deal and rebrand it completely new with created Ads. The company that we were assigned was AT&T and other groups in our class were assigned Verizon. We also had to create a full ad schedule and distribution money throughout the schedule. There were many other aspects of the plan that show my creative presence within the project. This was a group project which allowed us to learn how to work as a group effectively. It was a struggle at first being able to work with everyone’s schedules but eventually we figured it out and were able to work efficiently on the assignment. We went through ever page together and made sure that we were all on the same page. It also gave everyone one a taste of what this job entitles because the point of this assignment was to understand how Ad Agencies work and what needs to be done to get these projects out correctly and on time.
