This was our final for the COM480 advertising agency class. This campaign plan was for a Skiing company that is based out of Whistler, Canada. The company was called Prior, and we had the opportunity to present our projects to them in person so we could receive feedback, but they could also learn some information as well. This fits the campaign plan criteria of having all the information, budget, ads, etc. This assignment was created with the same group as the AT&T campaign plan so we were able to work better because we had experience with the last project. We understood the task at hand better and tried to go above and beyond our last project with an even better idea. I and one other team member were in charge of presenting in front of the company over zoom since they are based in Whistler. It was a really fun and exciting experience and I hope you like the campaign plan as much as Prior did!
